For more details about PMN email blasts, including TIPS for improving your response rate, see "Get the Most Out of Your Promotional Spend: Email Blasts" (pdf).

OUR SURVEY of members revealed that the vast majority think providing relevant, paid promotional ads is an important feature of our service.

E-mail ads are:

• Targeted - Your dedicated email ad reaches a list of very targeted, qualified pharmaceutical marketing and sales professionals.
• Dedicated - The email ad is 100% dedicated to your message and the e-mail subject line reflects the content of your message.
• Detailed - Email ads can be of any length, although we suggest that they not exceed 600-900 words or one to two typewritten pages. This is sufficient to include plenty of detailed information.
• Immediate - Email ads can be scheduled within 24 hours of confirmation of your order and receipt of copy. The number of such ads are limited, so get your order in quickly to reserve a slot in the schedule.
• HTML Formatted and/or Text-only - Send polished, professional graphic email ads that include your logo, product photos, Web links, etc. We can design and create your HTML ad, if necessary, for an additional fee. We deliver the appropriate version, HTML or text-only, to subscribers based upon their preferences and e-mail client setup.
• Web Link Enabled - Both text-only and HTML-formatted email ads may include links to Web pages.
• Trackable - We track and report open rates for HTML ads and the performance - click-through rate - of each link in your HTML or text ad.
• Inexpensive - It costs pennies per view. Request the Media Kit & Rate Card for pricing information.

Sample Email Ad (HTML version) - Event Notice

Additional Value-Added Services

We are happy to supply these value-added services at NO EXTRA CHARGE as part of your email campaign:

1. Personal statement/recommendation from John Mack, editor of Pharma Marketing News. When appropriate (eg, when special offers are made to subscribers or if PMN is a Media Partner for an event) a "Thank you" or "personal recommendation message from our Editor is placed at the top of your email message just above your content. This will not only help improve responses to your email campaign, but will give it more credibility with our readers.
2. Further personalizing your message to Pharma Marketing News subscribers by including mention of them within the body of your message or subject line. For example, if a discount is offered, we make it seem as if this discount is specifically for PMN subscribers even if it applies to everybody.
3. Technical editing of your HTML and text copy. For example, special characters like curly quotes, em dashes, bullets, etc. may not display correctly in all browsers. In that case, we replace these with the appropriate characters. We also review and make corrections to links to graphics and Web pages in your HTML code to ensure that they work properly.
4. Hosting your email message as a Web page on the Pharma Marketing Network site with widgets that link to this page throughout our Web properties, including Pharma Marketing Blog and Pharma Marketing Forum. This provides exposure to thousands of additional qualified pharma marketing professionals.
5. Email Statistics Report: For each email ad we send on your behalf, you receive a Campaign Summary Report that includes the number of emails sent, bounce rate, opens, total clicks, forwards, and a detailed list of click statistics showing you how many times each link in your email message was clicked by a unique recipient.
6. Testing. Prior to sending your e-mail to all Pharma Marketing News subscribers, a test is sent to you and a list of your colleagues you designate for their review. Only when you have finally approved the e-mail content, links, and subject line is it scheduled for distribution.
7. Scheduling. We schedule your e-mail blast well in advance so that you can pick the date and time of day that suits your needs the best.
8. Receive Your Ad. There is no need for you to be on our subscription list to receive the e-mail. We put you and up to 4 of your colleagues whom you designate in the distribution list for the actual email blast so you can see what our subscribers see, when they see it.

See the following:

• Promoting Your Services
• Promoting Your Company
• Promoting Your Event
• Social Media Campaign

VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
Email: infovirsci@virsci.com

Return to top...