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Email Advertising ("Email Blasts")
Pharma Marketing News subscribers are qualified pharmaceutical industry professionals (see the Community Profile for details) who have opted-in to receive a limited number of highly-relevant promotional messages via email "Ad Supplements."

A PMN email Ad Supplement is 100% dedicated to the advertiser's message and are ideal for event announcements, product news, press releases, job openings, etc. A survey of subscribers reveals that 62% agree that PMN email Ad Supplements provide useful information, whereas only 10% disagree.

See below our many VALUE ADDED SERVICES (below) and other details that make our customer-focused email advertising service truly unique.

Also see "Repeat Email Blast Option: Saves You Money & Increases Open Rates via the PMN Advertiser News Blog and Request the Media Kit & Rate Card for a convenient summary of advertising options and current prices.

Pharma Marketing News Email Ad Supplements Are...
  • Targeted - A dedicated email Ad Supplement reaches thousands of very targeted, qualified pharmaceutical marketing and sales professionals.
  • Dedicated - The email ad is 100% dedicated to your message.
  • Detailed - Email ads can be of any length, although we suggest that they not exceed 600-900 words or one to two typewritten pages. This is sufficient to include plenty of detailed information.
  • Immediate - Email ads can be scheduled within 24 hours of confirmation of your order and receipt of copy. The number of such ads are limited, so get your order in quickly to reserve a slot in the schedule.
  • HTML Formatted and/or Text-only - Send polished, professional graphic email ads that include your logo, product photos, Web links, etc. We can design and create your HTML ad, if necessary, for an additional fee. We deliver the appropriate version, HTML or text-only, to subscribers based upon their preferences and email client setup.
  • Web Link Enabled - Both text-only and HTML-formatted email ads may include links to Web pages.
  • Social Media Enabled - Summaries and links are posted to the @Pharmaguy Twitter account. Share buttons may also be included in email "blasts" (see "Value-Added Services" below).
  • Trackable - We track and report open rates for HTML ads and the performance - click-through rate - of each link in your HTML or text ad.
  • Inexpensive - It costs pennies per view. Request the Media Kit & Rate Card for pricing information.
Sample Email Ad
Sample Email Ad

CLICK HERE to view actual ads currently posted to PMN Advertiser Messages Forum.
Value-Added Services
We are happy to supply these value-added services at NO EXTRA CHARGE as part of your email campaign:
  1. Web Hosting: The HTML version of your email message is hosted as a Web page on the Pharma Marketing Network Portal site (view this sample ad). Widgets that link to this page are embedded within the most popular pages of Pharma Marketing Network and Pharma Marketing Blog (see #3, below). This provides exposure to thousands of additional qualified pharma marketing professionals. NOTE: This is in addition to the Forum Ad Post (see #4, below).
  2. Pharmaguy Tweet: Each email ad includes a simultaneous Tweet posted to the Pharmaguy and Twitter accounts. The former account has over 16,600 followers (as of December 2013). Hundreds of new followers of this account are added each month (see a profile of Pharmaguy's followers here)! This tweet includes the subject line of the email ad and/or a personalized message from Pharmaguy plus a link to the Web page version of the ad (see #1, above). See here to learn more about the @Pharmaguy Twitter account and other PMN social media promotion options.
  3. Ad Widgets: A tweet is also posted to the PMNews Ads Twitter account. Tweets from this account appear in the "Messages from Our Sponsors" widget posted on various PMN pages (see this widget in the righthand column of this page).
  4. Forum Ad Post: Each email ad is posted simultaneously to the PMN Advertiser Messages Forum (here) where they garner hundreds of additional views. NOTE: This is in addition to the Portal Web site version (see #1, above).
  5. Pinterest Pin: Email ads with a prominent graphical element may also be "pinned" to the PMN Advertiser Pinterest Board (here).
  6. Personalization: Each email ad is addressed to the first name of subscribers. The Editor of Pharma Marketing News also adds a personal message at the beginning of the email body. For example, if a discount is offered, the Editor will highlight this offer and add a personal 'thank you.'
  7. Technical Editing: We provide complimentary editing of your HTML and text copy. For example, special characters like curly quotes, em dashes, bullets, etc. may not display correctly in all browsers. In that case, we replace these with the appropriate characters. We also review and make corrections to links to graphics and Web pages in your HTML code to ensure that they work properly. Of course, you get a test version of the email to review BEFORE it is sent to all subscribers (see #9, below).
  8. Email Statistics Report: For each email ad we send on your behalf, you receive a Campaign Summary Report that includes the number of emails sent, bounce rate, opens, total clicks, forwards, and a detailed list of click statistics showing you how many times each link in your email message was clicked by a unique recipient.
  9. Testing: Prior to sending your email to all Pharma Marketing News subscribers, a test is sent to you and a list of your colleagues you designate for their review. Only when you have finally approved the e-mail content, links, and subject line is it scheduled for distribution.
  10. Scheduling: We schedule your e-mail blast well in advance so that you can pick the date and time of day that suits your needs the best.
  11. Add Names to Distribution List: There is no need for you or several of your colleagues to be on our subscription list to receive the email blast. We put you and up to 4 of your colleagues whom you designate in the distribution list for the actual email blast so you can see what our subscribers see, when they see it.
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Contact Information
John Mack
Pharma Marketing Network

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