conference details Conference: DigiPharm Europe Pre-conference workshop 22 Sept 9am - 5:00pm Day 1 23 Sept 8am - 5:30pm Day 2 24 Sept 8am - 5:30pm Post-conference workshop 25 Sept 8am - 5:30pm   Conference venue: Earls Court Conference Centre, London, UK   Workshops venue: K+K Hotel George, London, UK  › Add this to my calendar › Email a friend or call +44 (0) 207 608 7055 our speakers   Isabel Silva Director, Global eMarketing Merck & Co.    John Pugh Director, Corporate External Communications Boehringer Ingelheim GmbH   Hans Nagl Director, Promotions Response Insight Shire Pharmaceuticals   Heather Simmonds Director PMCPA   Jens Monsees Industry Head, Consumer Goods & Healthcare Google › Download full agenda Dear Pharma Marketing News Colleague,   Enhance your online communications; addressing key challenges for pharmaceuticals What will you be doing from 22 to 25 September 2009? Will you be scratching your head over the current challenges in digital marketing? Or will you be proactively addressing them with the industry's key opinion leaders at DigiPharm Europe? Marketing is the single largest cost to the pharmaceutical industry; yet the current model is unsustainable. There has been a decrease in sales force ROI due to increased difficulty accessing primary care physicians. Doctors as well as empowered patients are now flocking online for treatment, product and health information. These developments combined with the new e-technologies and digital platforms means pharmaceutical companies are unlocking the power of the web. DigiPharm Europe is a rare opportunity, discussing the following and is not to be missed! How does eMarketing fit into the pharma big picture? Digital marketing regulatory review Unification of your online and offline marketing campaign Interactions between ROI and channel effectiveness eCRM for successful physician marketing Review of Search Engine Marketing Engaging and communicating with patients and physicians Integrating Web 2.0 into your marketing campaign Your voucher code is:  PMN15 or call +44 (0) 207 608 7055 latest news and updates The hottest topics - the finest speakers At the industries "must attend" event of the year you will have the opportunity to increase your capability, your digital marketing value and your company's ROI. The question is will you seize it or leave it? This four day event brings together key opinion leaders including: Isabel Silva, Director, Global eMarketing, Merck & Co. will be discussing 'how does eMarketing fit into the pharma big picture?' Along with Joseph Talanges Jr, Marketing Director - Pharma, Europe Middle East & Africa, Hospira, whose presentation will review the development of key opinion leaders online. On day 2 John Pugh, Director Corporate Communication / External Communications, Boehringer Ingelheim GmbH will be proving eMarketing really works for your brands: case study for Asasantin Retard. Go to the website to view the full agenda. Your voucher code is:  PMN15  We look forward to welcoming you to DigiPharm Europe in London in September. The DigiPharm Europe team Interactive workshops Pre-conference workshop - 22 September 2009 European Regulatory Strategies for Digital Marketing Post-conference workshop - 25 September 2009 Strategies for Successful Marketing to the Digital Healthcare Community › Find out more The earlier you book the more you save Limited special offer save £563.50 when you register for the 4 day Gold Pass by 3 July 2009. For an online quote visit the website › Get my quote Follow DigiPharm updates: