Promoting Your Conference/Event

The mission of Pharma Marketing Network (PMN) is to help pharmaceutical marketers advance their careers through networking, content, and continuing professional education. To that end, we partner with many of the major commercial pharmaceutical conference producers to promote their conferences, forums, and seminars through the Network. PMN offers four different channels to promote pharmaceutical conferences to our targeted professional audiences of site visitors, newsletter subscribers, and @pharmaguy Twitter/Facebook followers: Pharmaceutical Marketing Conference Calendar (http://bit.ly/PMNPortalCal) Biweekly Email Conference Calendar Update (http://bit.ly/PMNCalUpdate) Forums Event Calendar (http://bit.ly/PMFevents) Event Forum (http://bit.ly/PMNEventsForum) A, B, and C are "calendars" in which you can "list" your conference (see Listing Options below). The Pharmaceutical Marketing Conference Calendar ("A") is a highly visible page on search engines such as Google (number one for searches on "Pharmaceutical Marketing Meetings"). Listing your conference on this page as well as in Forums Event Calendar ("C") will give your event greater search engine visibility and lead to increased registrations. Every 2 weeks, the Conference Calendar Update ("B") is sent to all Pharma Marketing News subscribers via e-mail. The Conference Calendar Update usually -- but not always -- includes the same list of in the Pharmaceutical Marketing Conference Calendar page. It may also include ads such as banner and box ads. An Event Forum is an area where you can post unlimited news about your conference manually or via RSS feed. Also see "Use Social Media to Promote Your Conference, Webinar, or Other Event" in the PMN Advertiser News Blog. Below, are details of the available event advertising and promotional options. Request the Media Kit & Rate Card for a convenient summary of advertising options and current prices. We offer discounts based on specific combinations of options and other factors such as Media Partner recognition. Do not hesitate to contact us to discuss your advertising needs and to get a quote. John Mack, Publisher & Editor editor@news.pharma-mkting.com 215-504-4164

Basic Listing Options | Featured Listing | Multimedia Listing | Event Forum

Basic Listing Options

Standard Listing | Enhanced Listing For more impact and cost savings, combine your Web Page Ad with a Dedicated Email Blast and/or a Display Ad in Pharma Marketing News. Also, take advantage of our NEW social marketing tools. See "Social Media Campaign." Standard (STD) Calendar Listing Conference name, date, location, and link in standard size (10pt) font. All listings run from order sign-off date to the date of the conference. The following is an example of an Standard Conference Calendar Listing. You can order one or more of the following: STD Listing in Calendar A (Web): $ Request Rate Card STD Listing in Calendar B (Email): $ Request Rate Card STD Listing in Calendar C (Forum): $ Request Rate Card We offer discounts based on specific combinations of options and other factors such as Media Partner recognition. Request Rate Card for current prices.

Enhanced (ENH) Calendar Listing Same as STD listing PLUS conference logo, larger font (12pt) for conference name, and an added tag line. Enhancement also includes -- at no additional charge -- a similarly enhanced listing in the Forum Event Calendar. The Forum Event Calendar listing also includes a page of information similar to the home page of the conference (see below). The following is an example of an Enhanced Conference Calendar Listing. The following is an example of an Enhanced Forum Event Calendar listing. You can order the following: ENH Listing in Calendar A (Web) & C (forum): $ Request Rate Card ENH Listing in Calendar B (Email) & C (forum): $ Request Rate Card We offer discounts based on specific combinations of options and other factors such as Media Partner recognition. Request Rate Card for current prices.

Featured Calendar Listing/"MiniSite"

If you want to get even more exposure for your conference, especially within a specific timeframe (i.e., during the "Early Bird" registration phase), you might consider a Featured Conference Listing, which puts your conference at the TOP of the Conference Calendar page of the Conference Calendar Update e-mail in a specail highlighted box. In addition to the elements of an Enhanced Listing, the Featured Listing includes a much larger banner (528 x 91 pixels) plus a short paragraph that can include more details about the conference, including special offers, etc. In essence, a Featured Listing is a "mini" website prominently located within the Calendar. For more information about the benefits of a Featured Listing, see "Featured Conference Listing Doubles Clickthroughs". The following is an example of an Featured Conference Calendar listing. You can order one or more of the following: FEAT Listing in Calendar A (2-week run): $ Request Rate Card FEAT Listing in Calendar B (2 insertions): $ Request Rate Card We offer discounts based on specific combinations of options and other factors such as Media Partner recognition. Request Rate Card for current prices.

Multimedia Conference Calendar Listing

You may be producing videos of presentations made at your conferences and using them to promote the next scheduled event. Perhaps you produced a short promotional video that highlights the important benefits of your upcoming conference. Or you may have produced an audio interview of a speaker about his or her planned presentation. Or you may have a Twitter account or Blog where you periodically post content and news that relates to your conference. If so, you are among a growing number of conference organizers who are leveraging multimedia and social media to promote their conferences. Pharma Marketing Network can help you do that via a Multimedia Conference Calendar Listing. Same as an ENH listing PLUS an embedded video or audio player or blog/Twitter RSS feed widget. Embed your YouTube overview or Pharma Marketing Talk audio interview of a speaker or speakers or a widget that displays an RSS feed dedicated to your conference. NOTE: Video and audio assets are not included in the price quoted. See "Add Social MultiMedia -- Audio, Video, RSS Feed -- to Your Conference Listing". A Multimedia Listing is really a "minisite" that also can be "Featured" at the top of the page for an additional charge. The following is an example of an example of a Multimdedia Listing with an embedded VIDEO. The conference organizer posted the video of a prior conference presentation to YouTube, which made it easy to embed as shown here. The following is an example of a Multimdedia Listing with an embedded AUDIO/podcast playback widget. This example features a widget that plays a Pharma Marketing Talk podcast interview of a conference speaker. You can order the following option: MULT Listing in Calendar A (includes ENH Listing): $ Request Rate Card Note: The creation of the multimedia assets (video, audio, RSS feeds) is not included unless ordered separately or if supplied by the client. We offer discounts based on specific combinations of options and other factors such as Media Partner recognition. Request Rate Card for current prices.

Event Forum Sponsor

Another option that can be very effective in helping you keep the Pharma Marketing Network community informed about your conference is a Forum Sponsorship (see here for more information about sponsoring forums in general). This option is suitable for branded conferences that takes place every year. We can create a forum dedicated to such a conference and you can post as many messages such as press releases, special offers, etc. as you like to the forum. The more you post, the greater the search engine visibility! If, as is the case with the conference shown below, there is a blog or Twitter account/hashtag dedicated to the conference, items from the RSS feeds associated with those sources can be automatically be posted to the forum on a periodic basis (e.g., every 12 hours). The following is the opening screen of the ePharma Summit Sponsored Event Forum on the Pharma Marketing Network site (see here). It shows posts made to the forum in reverse chronological order; i.e., latest post on top. Each post is an item in the RSS feed from the ePharma Summit Blog. See the next screen shot to see what a post to this forum looks like. The following is an example of post appearing in the above Event Forum. The content of the post is determined by the parameters of the RSS feed. In this case, it recreates the entire post -- including figures and links -- from the conference blog. Contact us for pricing details. We offer discounts based on specific combinations of options and other factors such as Media Partner recognition. Request Rate Card for current prices.